Pier Carlo Lava has dedicated his career to the Sales and Marketing sector, a field that has always fascinated him, stimulating his professional and personal growth. This world, characterized by continuous evolution and the need for adaptation, has required skills in organization, method, psychology, dialectics and creativity, elements that have contributed to making Pier Carlo a versatile and passionate professional. Over the years, Pier Carlo has held important roles in prestigious companies, acquiring extensive experience in the field. After years of direct experience, Pier Carlo took the path of consulting, collaborating with various industrial companies and marketing and communication agencies. Here he offered his expertise as a Sales & Marketing and Account Consultant, supporting the strategic development of various projects. Today, Pier Carlo is active as a Social Media Manager for Alessandria today and italianewsmedia.com, continuing his professional path in the field of digital communication and media, combining his experience in marketing with his passion for information and sharing. While acknowledging that many professionals would take different paths if they could go back, Pier Carlo confesses that he would do almost everything again, with the only regret of having dedicated less time to his family. His dedication to his work was total, and his career represents the fruit of a conscious and passionate choice.